Weezer & Hurley: a match made in heaven
By Will Levith on Fri Sep 10 2010When I heard that alternative mainstays Weezer had named their latest album Hurley, after the scruffy, lovable, overweight character from ABC's recently concluded series Lost, I was not at all surprised. (A giant mugshot of actor Jorge Garcia is the album's cover.) The nerdy social set that Weezer helped to popularize in the mid-'90s would seem the perfect target demo for a semi-obscure cultural reference to a TV character like Lost's Hugo "Hurley" Reyes. (As far as I know, the album's songs have nothing to do with the dude, the myth, the legend.)
Certainly, Lost was a hit for ABC but tapered off in viewership over the years. But even late in life, it still had that cult following many modern shows would kill to have. Its viewers pretty much marketed the show free of charge for the network. Its younger viewers grew up on the Internet, Twitter, Facebook and multitasking between TV and laptop—and would automatically take their discussions and theories about the show from their TVs to the blogosphere (the very definition of "viral"). All one has to do is go to a site like Lostpedia.org to see what I'm talking about. I guarantee people are still analyzing Lost on a daily basis on that site—and throwing out educated guesses as to what happened after Hurley took over the island (a viral video, included in the DVD box set of the show, further fanned these Hurley-theory flames).


