What drives beautiful, brooding vampire Edward Cullen? His eternal love for high schooler Bella Swan, of course. Oh, and his Volvo XC60. There may be some head-scratching over the promotional tie-in and sweepstakes between New Moon, the Twilight sequel opening Thursday night, and the European automaker. But one need look no further than the source material—the best-selling novels by Stephenie Meyer—to find that Volvo is one of the few brands mentioned by name in the books. Meyer, probably not wanting to date the material, steered so far away from brand shilling that Bella digs into vamp lore using "her favorite search engine," works at a mom-and-pop sporting goods store and favors grungy jeans and flannels over designer duds. In other words, no one would confuse the Twilight series with Cover Girl-sponsored Cathy's Book. Across more than 2,400 pages, there are fleeting mentions of brands like McDonald's and Monster Garage, but it's clear from the first book that Edward loves his Volvo. Vampire go fast! (And he buys Bella an Audi sports car to replace her beater truck, which frustrated him because it topped out at 50 mph.) Meyer, a confessed car nut, indulged that one passion—and obviously an obsession for human/undead romance—in the quadrilogy. New Moon, not incidentally, is tracking to be the top-grossing movie this weekend. Fandango reports that it's racked up the most advance ticket sales of any flick in the online service's history (that includes The Dark Knight and Star Wars: Episode III), and MovieTickets.com says it's outselling Twilight by four-to-one. Twihards, on your mark!
—Posted by T.L. Stanley