I just clicked on my first banner ad in probably seven years, and who could blame me? Have you seen these ads for Newgy's Robo-Pong? The Ping Pong you can play by yourself!?
"Play Ping Pong without a partner anytime you want!" reads the ad. So many things are great about this ad and product. First of all, I encountered this banner while reading about the Obama/McChrystal smackdown on Politico of all places. Talk about contextual relevancy. Way to go, Robo-Pong media team! I assume you bought this inventory directly from Politico's sales team, right? Second—and the best part—is that in the video on the company's site, a woman named Holly, who identifies herself as "a working parent with a hectic schedule," extols the Robo-Pong's virtues. According to Holly, among the reasons to enjoy Robo-Pong is that it's fun for the whole family, it helps you get better at Ping Pong, and best of all, it helps you get in better shape! Per Holly, with Robo-Pong, "you have a fitness partner in your home." Obesity problem solved, America.
I know we just missed Father's Day, and Christmas is a long way off. Honey, can I have this for a Fourth of July present?