Intel courts March Madness man-taskers

Not sure what's worse here: a newly coined term, "man-tasking," to describe men's voracious cross-platform media usage during March Madness, or Intel's music-video homage to it. It's a disorder, not a skill, right? The clip, dubbed "The Ultimate Man-Tasker" (posted after the jump), is aimed at the mad sports fanatic who "streams sports online, watches multiple games on TV at the same time, tracks scores, follows brackets all while managing several fantasy teams," according to the marketer. If I live to be 1,000 years old, I will never understand this. You with me, girls? Little wonder I don't work for Intel, which is pushing its "all-new 2010 Core processor family" so guys can spend untold hours immersed in college basketball. (Spoiler alert: The Kentucky Wildcats take it all!) There's even a "Boss Button" so men doesn't get busted while man-tasking at work. And for guys who aren't sure they qualify, Intel has a handy Cosmo-style quiz ("Are You a Man-tasker?") that asks such pertinent questions as, "Does your significant other nag you about your combined Internet, video game, mobile phone and TV usage at home?" The only fitting reply: What significant other?

—Posted by T.L. Stanley