You tweet your way, and we'll tweet ours

I guess success breeds envy. What's with rival media outlets constantly feeling the need to take potshots at us? Following the likes of MediaPost, Jack Myers (whom I don't even consider a competitor) and others, the latest to take a swipe is PaidContent's Rafat Ali. Now, I have a lot of respect for PaidContent. Those guys do a pretty solid job covering a lot of space in a nimble, attitudinal fashion. But my respect drops when I see Rafat tweeting: "has @MediaweekDotCom laid off all journos & handed over its twitter feed to an intern? read the feed, judge for yourself..." Hey, Rafat, worry about your own operation. Clearly, we haven't laid off all our "journos," since your "journos" regularly riff (feel free to substitute a "p" for the two "f"s) off our coverage of the media … though the polite word for it is "aggregating." Second, and this is a more personal choice that I know is the exception to a lot of new journalism, I don't feel like I need to tweet everything I do professionally. Just because you do doesn't make you any better or smarter than me, or any of Mediaweek's "journos." Lastly, what's wrong with a little attitude? Mediaweek's Web editor is in charge of populating our Twitter feed, and has a little fun with it. I have no problem with his Twitter m.o., and it's helped boost our Web presence. Your site is full of attitude as well, as are all of our competitors' Web efforts. So, why don't you and your capable staff go back to doing your jobs and stop judging others? It would be grandly appreciated, Rafat. Cheers.

—Posted by Michael Bürgi