Why can't we see more NFL games online?
Posted on Mon Jan 25 2010It's awfully odd to me that NBC, home of the Leno/Conan scandal, is the only broadcast network to tap the Internet for simulcasts of its live NFL games. Each of NBC's games this season was streamed live on its Web site, much to my enjoyment (seeing as I'm a member of the not-buying-overpriced-cable guild). Sure, I had to watch on my laptop, whose screen is tiny compared to that of my HD TV. But there's something to be said about the user experience—and a network that has grabbed the digital age by the horns. Why doesn't ESPN do a Monday Night Football simulcast online? How about CBS and Fox on Sundays? Remember, this is mostly about advertising, and as far as that's concerned, both the TV and online versions of NBC's telecast are ad supported. Nobody's missing the money train. Look, I know everybody's trying to make money, and networks have to make the green to survive. But I have to give NBC serious credit for giving its audience what it wants here—and that's not something they seem to be doing a lot lately. Go, NBC!
—Posted by Will Levith


