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11/13/2009

Cable

Miracle Whip's marketing team is not as massively dope as we had hoped

If you watched last night's Colbert Report, like I did, you were probably expecting some hard-core Miracle Whip attitude. But the self-described "bold marketing team at Miracle Whip" seemed to choose the less-is-more Miracle Whip attitude. Using the same spot three times over was apparently their interpretation of "airspace dominance." Oh, but wait. There was a lackluster and unfunny change of voiceover copy addressing the beef they have with Stephen Colbert. After the show, my boyfriend turned to me and said that if we had Miracle Whip in the refrigerator, he would have thrown it out. I said we don't use language like that in this house. Personal reactions aside, the most dominant and memorable moment? Stephen Colbert shaving Woody Harrelson's head while singing a duet of the National Anthem. That was the true definition of bold.

—Posted by Cindee Weiss

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CONTRIBUTORS

  • Katy Bachman
  • Marc Berman
  • Michael Burgi
  • James Cooper (co-editor)
  • Anthony Crupi
  • Alan Frutkin
  • Will Levith
  • Lucia Moses
  • Tim Nudd (co-editor)
  • Craig Russell
  • Mike Shields