'Sports Illustrated' goes with a pink logo to raise awareness of breast cancer
Posted on Wed Oct 7 2009
Is Sports Illustrated making a bid for female readers? Not exactly. The Time Inc. magazine is just going pink for Breast Cancer Awareness Month, as are the NFL and Nascar, to name a few other organizations. The Oct. 12 issue, on newsstands Thursday, will sport a pink logo (matching Daniel Graham's pink gloves, as the Denver Bronco joins other NFL players in donning pink this week to heighten awareness of the disease). SI editor Terry McDonell wanted to run a pink logo sometime this month and decided to team with the NFL's own effort, his rep explained. Not surprisingly, it's the first time the sports magazine has colored its logo pink. You go, guys.
—Posted by Lucia Moses
