Excited about Advertising Week? Perhaps you haven't been to the Web site yet

Advertising Week is taking place next week in New York. I know, it's better than Christmas and the High Holidays combined. (Actually, would that be good? I'm not sure.) Have you tried to figure out what panels and sessions you may or may not attend? Best of luck. Not only is this one of the most overstuffed events of all time (there are 21 events on Monday alone, and two of those are full-fledged stand-alone digital conferences with packed agendas of their own), it's not so easy to navigate the Advertising Week site. For example, you can print the full week's agenda on 12 pages—that's super digital and green. Or you can download a 16-megabyte ZIP file of a PDF of the 2009 Official Guide—that's if it works on your computer (it didn't on mine). You can mock me and say I'm not tech-savvy enough to figure out what software I might need to open that file, or you might ask—why is this site asking users to jump through hoops to get a copy of this guide? A massive zipped-up PDF file kind of says it all. Of course, you can elect to follow Advertising Week on Twitter, or become friends with it on Facebook. Yay.

—Posted by Mike Shields