Recession or not, the 'FT' is bringing its magazine for the ultra-wealthy to the U.S.

The rich have it bad, too, in this economy. But you'd hardly know it from skimming the likes of Robb Report and Prestige New York, just a couple of the magazines aimed at the ultra-wealthy. While they seem to downplay the downturn, the Financial Times's glossy lifestyle magazine, FT Wealth, is out front with the troubles facing its target audience. Its most recent issue for Europe/Asia readers (pictured) includes pieces on the "turbulent times" for the yachting industry and protecting one's image and privacy from angry hordes stirred up by the financial crisis. Now, the FT is importing FT Wealth to its U.S. subscribers, who will get the benefit of stories on the credit crunch's impact on currency values and how the downturn is hurting America's rich kids (poor dears). The magazine is set to publish quarterly. It remains to be seen whether advertisers will want to be associated with the FT's dose of reality, however. The publication is talking to auto, financial and luxury clients but would not confirm any advertisers by name.

—Posted by Lucia Moses