Are cable nets missing the boat on the new 'G.I. Joe' movie?

Talk to anyone, fan or non-fan, about the G.I. Joe movie opening this weekend and they’ll say the same thing: "Wow, that looks awful." Or "Seriously, the kid from 3rd Rock From The Sun is playing Cobra Commander?" OK, maybe only those of us who were preteen boys in the 1980s who remember the animated G.I. Joe series of that era are saying that. But that's got to be this movie's core audience, if there is one. So where's the G.I. Joe marathon this weekend on Cartoon Network or sister net Boomerang? Wouldn't it make perfect sense to capitalize on all the nostalgia the movie's release is sure to generate?  Alas, no such Go Joe! blitz is planned. But G.I. Joe is all over the Web if you know where to look. The toy's creator Hasbro hosts some truncated Webisodes on its site, along with snippets from this more recent anime styled version. But the best Joe stuff is on YouTube, such as this super-weird clip where Lady Jaye—in a rather racy nightgown, I might ad—stumbles onto this weird, straight-out-of-The-Da-Vinci-Code ritual. What exactly was going on here? Far better are these clips which mock the animated series' infamously cheesy PSAs.

—Posted by Mike Shields