Google and Bing: the battle of the verb

Microsoft's ad campaign for Bing seems to be breaking through, as the software giant finally is creating some buzz on search front. But as other marketers have seen in the past, once a brand becomes synomymous with a product, it's tough to beat (e.g. Kleenex, Xerox). Or as Rob Norman CEO of GroupM Interaction told Mediaweek last year, though Microsoft's search product is actually pretty decent, "The problem is, the other guys got the verb." Indeed, for some, the phrase "to Google" means "to search. Still, the folks at Redmond better hope this video from College Humor is just a joke.

—Posted by Mike Shields